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What do buyers really value?
May 2018Understanding the drivers beyond price and service will help companies avoid the commodity trap. Recognising intangible values that influence purchasing decisions is becoming increasingly more important.
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Food waste, a matter that concerns us all
April 2018Food waste is a global issue and all of us – producers; food processors and retailers; governments and individual consumers – can make changes at every step in the food chain to prevent food waste from happening.
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Can Whole Foods maintain its identity under Amazon’s control?
March 20188 months since the acquisition, Amazon has clearly put a stamp on Whole Food stores. While it is clear these changes will help increase sales, efficiency, profitability and footfall; could they also put in danger the grocer’s identity and brand loyalty?
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Top 9 things to consider before exporting
February 2018Expanding the horizons beyond your local market has clear advantages for your company, but it does not present itself free of risks. Any company interested in selling abroad should first assess the advantages and risks of exporting before committing resources to this new venture.
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Open Innovation in the Food Industry
February 2018oThe phrase open innovation has been established for a while and there is a misconception of what it actually means. Words such as crowdsourcing, big data and social media interaction are related to open innovation but they only describe one of the many ways open innovation works.
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5 must-do’s to use social media effectively
February 20181) Identify your objectives. What are you trying to achieve by having social media presence? Gain leads and increase sales? Gather data for new product launches or future marketing campaigns? Get feedback on your products? Improve brand positioning? Keep your audience informed of new trends or updates in the market?
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6 ways to generate cost saving in the food supply chain
February 2018It is not unusual for supply chain costs to represent up to 20% of the total cost in agriculture and other food commodities. With such figure in mind, even a small percentage of saving in the supply chain cost can skyrocket your company’s profitability.
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