A Wise Investment
Even best-in-class products will fail if they cannot reach the end consumers. Careful planning to secure a place on shelves is a vital part of the launch process. It needs to attract the attention of retailers, wholesalers, discounters, independent traders and online platforms. We work with you to present your offer in a way that maximizes chances of launching and continued listings:
- Start with fully understanding you products, brands, desired positioning, strengths and capabilities.
- Identify optimum route to market and main target customers.
- Create the initial product and category rationale, conducting additional research if required.
- When all information is captured, we create a business plan to present to category buyers.
- We can also work to secure meetings and ensure your product is put in front of key buyers responsible for making the eventual decision to list, distribute and sell your brand.