In Their Shoes
Deep understanding of the consumer and the market is the foundation for any new or existing business. We can organize market research to obtain both quantitative and qualitative data to identify gaps and sales opportunities for now and for the future:
- Customer Insight: focus groups and questionnaires
- Competitor and gap analysis: own label and brands
- Benchmarking quality attributes
- Geographical analysis and access to new channels
New Product Introduction
Around 80% of new launched products fail within the first 12 months. We can guide you with a step by step process to ensure your products do not follow the same faith. We will look at the 4 possible sources of failure plus a timely launch:
- Product: from concept development to positioning and packaging.
- Price: aligned to product and brand proposition, customer demand and competition.
- Place: carefully selected distribution channels.
- Promotion: robust marketing plan with strong retail engagement.